What is Pre-Sell Fundraising?
A “Pre-Sell Fundraiser” is also called an Order-Taker or Brochure fundraiser, No Risk or No Money Up Front fundraiser, and probably other names. It’s just what it says…you take orders and collect the money up front (pre-sell), which means that there is no risk to you. You do not have to pay for products until you have already made the sale and have the payment.
A Favorite for Schools
This type of fundraiser is good for any school or group that does not have money up front to pay for products. Schools can usually pay with a purchase order, which gives them a month to need their payment. But, even so, they may not want to commit to that payment when they have no guarantee that they will earn enough to make it. This is why, in most cases, schools use pre-sell type fundraisers. A couple of favorites are Cookie Dough and Candles.
A Favorite for Small Clubs and Groups
Order-Takers are also a favorite for small clubs and groups that don’t have the funds to pay for products up-front, and who don’t want to charge the products. It’s a win-win situation for them.
How Do Pre-Sell Fundraisers Work?
If you’d rather do a regular pre-sell fundraiser, using the print brochure, this is how it works:
- Order 1 FREE brochure per fundraising participant.
- Participants collect orders and payment from friends and family.
- You place the final order for the products and make payment.
- All items will be shipped to you.
- Distribute to your participants to deliver to customers.
- Your group keeps the profit (you only pay the wholesale cost of the products)
With an order-taker brochure, you will need no money up-front! Just order one free brochure for each member of your group. Run your fundraiser for 2 or 3 weeks and sell items from the brochure and collect payments. After your fundraiser is finished, send in your total order and payment for wholesale price of items. You keep the rest! Your profit is usually 50% to 60% or more, depending on the number of items you sell. Your items will arrive in about 2 weeks. You can then distribute items to your members for delivery to your customers.