The Secret Is in the Up-Sell! Over the weekend, I found myself in the checkout line of a Toys R Us store in Traverse City, Michigan, with a very excited seven year old. We were just buying one small Lego set, but the joy of a getting a new toy was still overwhelming for my son. Of course, as a dad, I was feeling like a big spender ($7.99) and enjoyed basking in the adoration of my off-spring. Therefore, I […]